Empowering brands

Brand strategy

Identifying insights and defining brand strengths, weakness, opportunities and threats Giving your brand focus, proposition, story, and positioning. Strategic organization of your portfolio. Defining a platform and a narrative that guides all the company’s actions, attitudes and communications.

Brand identity

Creating or redefining the brand’s global expression: from naming and corporate identity through to its verbal and visual tone and style. Expressing the narrative in the form of key messages for the brand’s audiences.

Brand activation

Planning and executing global projects that help to build an experience that is aligned with the brand positioning throughout the customer journey. We develop projects for internal branding, communications, product and packaging branding, innovation laboratories, and the design of physical and virtual environments.

Brand management

Supporting the company throughout the whole brand building process, providing continuous advice, defining KPIs, monitoring brand performance, undertaking financial assessment projects, and identifying and assessing brand risks, governance plans and digital management tools (Brand Center).

We help brands to develop their full potential

We support our clients throughout the brand building process

The centre of any brand is its purpose and its identity. Getting its definition and its communication right will mark its future. But building a successful brand goes way beyond that. It is an ongoing process and requires coordinated integrated management in all communication areas and points of contact with its audiences.

SUMMA has the necessary resources and experience to support our clients throughout this process, providing inspiration and delivery capability at all times to align all points of contact with the brand and generate rich, meaningful experiences for their customers.


Our work has been recognised with a number of awards both nationally and internationally, such as Spain’s National Design Award, the City of Barcelona Award, several Laus Awards and the London Design Week Award, among others. Accomplishments about which we feel a great sense of pleasure and pride.


But what really motivates us is providing value for our clients. Helping them grow their businesses, increase and strengthen the connections with their audiences, showcase that which sets them apart from the crowd, communicate their ideas … and, ultimately, build strong brands with longevity. We would therefore like to thank them for their trust and endorsement.


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