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Empowering brands
Brand strategy
Identifying insights and defining brand strengths, weakness, opportunities and threats Giving your brand focus, proposition, story, and positioning. Strategic organization of your portfolio. Defining a platform and a narrative that guides all the company’s actions, attitudes and communications.
Brand identity
Creating or redefining the brand’s global expression: from naming and corporate identity through to its verbal and visual tone and style. Expressing the narrative in the form of key messages for the brand’s audiences.
Brand activation
Planning and executing global projects that help to build an experience that is aligned with the brand positioning throughout the customer journey. We develop projects for internal branding, communications, product and packaging branding, innovation laboratories, and the design of physical and virtual environments.
Brand management
Supporting the company throughout the whole brand building process, providing continuous advice, defining KPIs, monitoring brand performance, undertaking financial assessment projects, and identifying and assessing brand risks, governance plans and digital management tools (Brand Center).
We help brands to develop their full potential
We support our clients throughout the brand building process
The centre of any brand is its purpose and its identity. Getting its definition and its communication right will mark its future. But building a successful brand goes way beyond that. It is an ongoing process and requires coordinated integrated management in all communication areas and points of contact with its audiences.
SUMMA has the necessary resources and experience to support our clients throughout this process, providing inspiration and delivery capability at all times to align all points of contact with the brand and generate rich, meaningful experiences for their customers.
Awards
Our work has been recognised with a number of awards both nationally and internationally, such as Spain’s National Design Award, the City of Barcelona Award, several Laus Awards and the London Design Week Award, among others. Accomplishments about which we feel a great sense of pleasure and pride.
Acknowledgements
But what really motivates us is providing value for our clients. Helping them grow their businesses, increase and strengthen the connections with their audiences, showcase that which sets them apart from the crowd, communicate their ideas … and, ultimately, build strong brands with longevity. We would therefore like to thank them for their trust and endorsement.
SUMMA understood what we wanted and how we wanted
it to be right from the start. Their expert team of professionals
was another notable strength.
Luis Fernández. President of RTVE (2008)
SUMMA excel in terms of approach, both strategic and
creative. They developed a very good understanding of
our company and have always been flexible and approachable.
Millán Alvarez-Miranda. Ceo of Adveo (2012)
The aid and advice provided by SUMMA has been
extremely valuable in projecting the correct brand
image at our stations.
Antonio González Marín. President of Adif (2006)
SUMMA has helped us develop a positioning that is
clear, committed and transparent, as well as providing
us with sound management criteria.
Francisco Polo. Director of Communication and Corporate Responsibility at Ferrovial (2011)
The logo created by SUMMA continues to deliver for
us and in ways that we had never envisaged.
Mirta Drago. Director of Communications and External Relations for Telecinco (2007)
SUMMA has been a tremendous help with regard to
the positioning and management of our brand.
Rafael García Aguado. . Vice-president of Brand and Product (2011)
Elegimos a SUMMA por su experiencia, ya que es una de las pocas empresas especializadas en Place Branding. Su evaluación inicial y metodología fueron claves para construir una imagen propia e identificable de la zona de la Avinguda Carlemany en su conjunto.
Marc Calvet. Cónsul menor de la parroquia d'Escaldes-Engordany (2013)
SUMMA’s involvement in our project has been
a key factor in the development of the brand,
its concept and differentiation.
Jordi Casabella. Partner and CEO of Iskoa (2013)
SUMMA delivered a grounded, innovative and
intelligent vision. Experts in strategic branding in the
broadest sense of the word.
Ángeles Alcalde Giraldo. Director of Advertising, Media and Brand for Ono (2010)
SUMMA was an intrinsic part of the adventure we
embarked on in terms of building our new brand.
Susana Siguero. Director of Marketing and Communication for Anida, BBVA Group (2005)
SUMMA has clearly captured the essence of ESADE,
as well as its two complimentary subsidiaries and the
enormous synergies that exist between them.
Carlos Losada. Director General of ESADE (2004)
Professional guidance is essential during the process of
the creation and launch of a brand. SUMMA has an
objective vision and knows how to extract the essence of a project.
Henri Gentis. Director General of Imagine, ABN Amro (2000)
We felt that we were in very good hands with
SUMMA. They employ a proven work methodology
and we were able to participate in the creative process.
In the end everything developed in a very natural way
right up closure of the circle and deciding on the
definitive name.
Josep Ventura. Director of Áltima, Comprehensive Funeral Services (2012)
The support of an external team as highly qualified and
experienced as SUMMA is essential on major projects
such as this.
Javier López-Balcells. Director General of Picking Pack (2002)
SUMMA modernised the packaging of our product
portfolio with a powerful design which showcases the
brand.
Yolanda Sanchís. Product Manager of Almirall Pharmacy Division (2001)
After an extensive search looking at prestigious
international companies, we selected SUMMA because
their approach fits perfectly with our objectives and
they perfectly understood the essence of what we
wanted to communicate.
Jaume Sabater. Director General of Andbanc (2007)
SUMMA has helped give us a deeper knowledge and
better understanding of the market in which we operate,
as well as identify the needs of our users.
Marcos Alves. CEO and Founding Partner of Eltenedor.es (2013)
