Physical spaces allow interaction with the brand through the senses and are a unique opportunity to convey a memorable and meaningful experience. Hence the importance of designing points of sale and commercial and corporate environments in a branded way.
To do this, it is essential to study the needs and requirements of each space and adapt the branding criteria to its characteristics.
At Summa we understand the design of brand spaces as one of its key expressions and we work with it as an inseparable part of the customer’s journey in their interaction with it.
Projects which speak about the Retail Branding: