These are some of the characteristics that make a brand real.
Beyond providing solutions with their products or services, real brands inspire and add value through initiatives and content that inform, entertain, educate and make our lives easier.
They’re part of our identity
Real brands are brands that help us express who we are and what we believe in. We like to surround ourselves with them because we feel they define us and connect us with others who have similar interests and values.
They’re determined and courageous
They’re clear about who they are and what role they play in their industry. They are not afraid to speak out on issues of concern to their community, even though they may be controversial at times.
They do extraordinary things that others don’t do. They get us to admire them and talk about them. They’re leaders in their category for the communities with which they interact.
They have a positive impact
They are brands that make people’s lives easier, generate cohesion in companies and return to the ecosystem what they borrow from it.
Would you like your brand to be a real brand?