Sport Brands

If we want sport and entertainment to be a cutting-edge and forward-looking industry, we need technology and innovation as the main drivers.

But technology alone isn't the key; the key is how we use it to create something truly valuable for the fans and for the brand.

We have to ask ourselves how the new generations want to experience sport: how, when, in what format, on what devices... and resolve the tension between fan engagement and revenue generation.

And that's why Summa Sports Brands exists, because the role of the brand is key.

Some of our projects

Other brands we work with

Our services for sports brands

  • Find and define what makes your brand unique.
  • Connect with the new generation of fans and attract new communities.
  • Identify new brand territories.
  • Create the best brand ecosystem (sponsors/partners).
  • Activate the brand at all your touchpoints.
  • Define the Experience Map.
  • Hold greater power of attraction for new sponsors.
  • Achieve more focused and efficient communication.
  • Promote internal alignment towards a clear and inspiring purpose.
  • Enter new markets with an attractive and differential brand story.
  • Find new sources of income.
  • Bring order through brand architecture.

¿Qué dicen nuestros clientes?

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SUMMA entendió a la primera qué queríamos y cómo lo queríamos.También valoramos la calidad de suequipo humano.

Luis Fernández. Presidente de RTVE (2008)

SUMMA entendió a la primera qué queríamos y cómo lo queríamos.También valoramos la calidad de suequipo humano.

Luis Fernández. Presidente de RTVE (2008)

SUMMA entendió a la primera qué queríamos y cómo lo queríamos.También valoramos la calidad de suequipo humano.

Luis Fernández. Presidente de RTVE (2008)

SUMMA entendió a la primera qué queríamos y cómo lo queríamos. También valoramos la calidad de su equipo humano.

Luis Fernández. Presidente de RTVE (2008)

A team of professional experts

Joan Mendoza

Joan Mendoza

Sport Brands Director

Roderic Molins

Roderic Molins

Creative Director

Aleix Gabarre

Aleix Gabarre

Head of Knowledge and Trends

Rafa Soto Summa

Rafa Soto

Partner. Head Creative & Experience

Raul Flores

Raúl Flores

Brand Designer

Carles Griset

Carles Griset

Strategist

How can we help you?

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