The focus and character of a brand is expressed first and foremost in its products or services. It is therefore essential to ensure that the portfolio is aligned with the brand’s value proposition. And also to have constant innovation processes open to generate new products or services that strengthen or increase the brand’s equity or territory.
At Summa we lead, generate or accompany our clients in innovation processes guided by the brand (brand-led innovation) to generate new initiatives, new products and services, new opportunities or models to develop the business and strengthen the brand, enhancing the experience and strengthening ties with their communities.
Projects which speak about the Product innovation: