At Summa we believe that only what is measured can be managed efficiently. For this reason, all our actions are aimed at obtaining clear and measurable results over time.
To this end, we carry out an analysis of the data and information already available to the company and propose the most relevant metrics and indicators to cover the specific objectives of the project, incorporating them into the company’s scorecard.
At Summa we have specific methods and equipment to monitor the necessary variables of a brand, whether at the level of performance, engagement, perception or presence.
Projects which speak about the Brand monitoring: