Brand experience plan
Brands today are made of memorable and meaningful experiences. Only by generating memorable experiences (that go beyond transactions with their products or services), can brands establish emotional bonds and lasting relationships with the communities they interact with.
The brand experience plan aims to plan the overall interaction that the company has with the different audiences through the different points of contact, from a continuous and dynamic perspective, at each stage of the customer journey, making it meaningful and consistent as a whole.
Projects which speak about the Brand experience plan: