You can’t build your brand externally without doing it internally first. An internal branding plan must be structured according to the characteristics of each company, but it has a clear objective: to achieve the commitment of the entire organisation to the brand and its value proposition.
These projects usually involve workshops, training sessions, seminars and brand days, digital and communication actions and initiatives, etc.
It is important to have the involvement of the CEO and the Management Committee, that the programme takes into account all levels of the organisation (management, staff, collaborators, etc.), and understand that internal branding is not just a one-time action but a constant activity that must be kept alive.
Part of the internal branding projects we carry out have the perspective of employer branding, for the generation of an attractive company profile that allows us to retain and attract talent, in line with the purpose and brand strategy.
Projects which speak about the Internal branding: