Brand governance consists of defining an articulated framework that establishes the processes, rules and competencies that ensure the correct management control of the brand in the medium term. It requires going a step further in management standards and having advanced systems that make it possible to monitor and control management in all aspects related to the brand from different perspectives.
At Summa, we help our clients to implement plans that allow them to optimise the management of their brands in their basic areas of governance:
- Strategic direction
- Processes and systems
- Brand culture
- Relationship with stakeholders
Projects which speak about the Brand governance: