Ownat

Brand Experience Brand Strategy Communication Digital Branding Naming Tone and Style Verbal Identity Visual Identity

From woof to wow in less than a year

Cotécnica relaunched its pet food brand with a new rebranding: Ownat. After this step, they wanted to launch on social media with a different tone that would make them memorable and stand out from the competition.

How beautiful and impressive it is to be able to show up every day so unkempt and unique

Build a tone and social media content strategy that helped them not only differentiate themselves from their competitors, but do what very few others were doing. Be real and prove it every day.

Through its publications, Ownat encourages its followers to laugh and relive situations in which all pet owners have found themselves at one time or another. Reminding them that, indeed, what they have with their four-legged friends is not of this world. From pride, with extra insights and stories, without being ashamed even a little bit. Because without being a relationship of this planet: Pity those who do not have one!