Koi squad
A legendary brand in eSports
Gerard Piqué, president of Kosmos Holding, and Ibai Llanos, win a place in the eSports Super League to compete in League of Legends.
They contacted us to ask us to create this new brand, a brand that had to meet a lot of expectations, not only from Ibai and Piqué’s team, but also from the whole fan community.
An opportunity to do something very big
We did a deep dive into the sector, we talked to many gamers to understand their point of view of what they would expect from an eSports brand from Ibai and Piqué.
That was the starting point for the creation of this new brand, from its story and big idea, to its naming, visual identity, broadcasting, merchandising, the Gaming House or its website.
KOI, a name that clearly shows what the brand is about
A tenacious, ambitious brand with the drive to revolutionise the world of eSports.
We did a deep dive into the sector, we talked to many gamers to understand their point of view of what they would expect from an eSports brand from Ibai and Piqué.
That was the starting point for the creation of this new brand, from its story and big idea, to its naming, visual identity, broadcasting, merchandising, the Gaming House and its website.
Visual identity with gamer codes
We built a powerful visual identity with many nuances and gamer codes capable of transmitting the idea behind the brand. With flames as one of the elements that play an important role in the visual language, the colours, the use of the typeface.
We also built the Disney Gaming House Arena to provide the team with an inspiring space, an immersion into the KOI universe.
We presented the brand at the Palau Sant Jordi to 15,000 people, quite a show.
