FC Barcelona is a globally recognised brand that transcends football and even sport. A brand that seeks excellence, as is reflected in its Strategic Plan which, among other goals, sets out to strengthen the brand to make it even more global, attract new audiences and reach new markets. With that in mind, Barça commissioned us with the development of a comprehensive branding project.
Working as a team alongside its in-house brand department, we have updated the club’s narrative to better convey the values and attributes that characterise FC Barcelona, rationalised and organised its brand portfolio, created new expressive resources and updated those already in existence.
A global plan to position Barça as a major global brand.