A visual identity project consists of planning and developing a global system that as a whole provides a characteristic and recognisable style for all the visual expressions of a brand.

Although visual identity goes far beyond the design of a logo, it is obvious that this is one of the most recognisable distinctive signs of a brand’s visual identity. Therefore, its creation or redefinition must be guided by the brand strategy and be consistent with the rest of the elements of the identity as a whole.

It is also important to have reasons to define key aspects such as: do we need a typographic logo (wordmark) or should it have a symbol? Are there elements of the current identity (where applicable) that can or should remain? What are the functional requirements for application on media?

The visual identity must inspire the creation of all types of communication pieces, harmonising their style and creating a perception as a whole, but at the same time allowing adaptation to different situations and audiences.

Projects which speak about the Visual identity: