The process of definition, design and development of packaging requires expert professionals, coordinated and in constant dialogue, to give the right answers to the different strategic, technical, legal and creative aspects that need to be solved. The correct definition of objectives is key and must precede the design in order for it to achieve the desired results.

At Summa we have specialists and specific methods to design products and packaging that contribute to sales and also generate value for the brand. And we do it for all types of features and situations in which you find yourself, for example:

• Launch of new brands
• Relaunch and repositioning of existing brands
• Brand migration and change management
• Sub-ranges and/or sub-brands within existing ranges
• Reorganisation of portfolios and product range extensions
• Promotional designs and special editions

Projects which speak about Packaging: