MMUSA is the Artificial Intelligence of SUMMA.

 

Created to serve brands through co-creation with people, this tool enables the creation of new brand narratives and generates innovation based on users motivations and desires.

MMUSA presents its first version of co-creation with people for brands at Sónar +D.

To give shape to MMUSA, we reached an agreement with Clear Channel and invited the following brands to imagine futures through them: Lacoste, Estrella Damm, Puerto de Indias, and Carolina Herrera 212 VIP.

Roadmap

The next step for MMUSA is to be on the street, in other public spaces such as festivals or corporate spaces, co-creating with people for brands.

But MMUSA continues to grow and constantly learn new ways to connect brands and people to achieve a better future for everyone.

About SUMMA:

SUMMA, the leading branding company, creates and transforms brands to align them with the new reality of people.

We achieve this by combining Strategy and Creativity, and by co-creating directly with our clients and their brand communities.

The result is the creation of brands that are more prepared for the future, capable of connecting through impactful experiences that not only leave a mark on their audience but also improve the company’s business.