In much of the sales funnel (information, purchase, use, recommendation) and in general throughout the customer journey, the experience we have with brands is generated or conditioned by our interaction with their media, or digital environments.

At Summa we have teams specialised in the conceptualisation, design and development of assets and actions in digital environments, whether they are the brand’s own or others’. Projects that have to do with the analysis of the digital presence of the brand, the measurement of the impact of the campaign on social media or the generation of content and platforms that enhance the experience and the feeling of community of the brand with its audiences.

Projects which speak about the Digital branding: