Brand activation consists of the implementation of an action plan that includes the necessary initiatives in all areas to build the desired brand image, according to the previously determined strategy.

The communication strategy is one of the key aspects of brand activation, as it is the roadmap that will make the launch of the brand, its rebranding or the renewal of the corporate identity successful. It should be borne in mind that these cases are a unique and unrepeatable opportunity to attract the attention of the media and stakeholders in general.

Projects which speak about the Comunication strategy: