It is essential to ensure that the implementation of marketing and communication plans and actions or the implementation of brand projects are “on brand”, i.e. that they respond to both the strategy and the brand identity as defined and contribute not only to generating business but also to strengthening the brand.

At Summa we assign teams, both in our offices and in those of our clients, who accompany them in the roll-out of the necessary actions, both in the implementation of brand projects and in their follow-up in the different markets in which they operate, with the following objectives:

• Correctly implement the project on all media and assets.
• Ensure the consistency of each of the actions with the strategy and brand identity.
• Detect the reaction of the competition to our strategy and know how to react.
• Monitor industry trends, adjust brand strategy and propose new plans.

Projects which speak about the Brand Guardanship: