Before defining a strategic brand plan or carrying out a rebranding project, it is advisable to know the state of the brand, both to assess the degree of change or evolution that may be required and to define the project objectives.

The purpose of brand auditing is to provide accurate and exhaustive information on the strengths and weaknesses of the brand, as well as the opportunities and threats it faces, as a preliminary step to defining a secure and rigorous strategy.

 

Projects which speak about the Brand auditing: