A new bridge in Seville
In the same way, on a visual level, we were inspired by the rich imagery of the cultural background of Seville and its surroundings to provide the brand with a set of resources that enable it to express itself with elegance and passion.
The Montecatini typeface bridges the gap between folklore and soccer, adding a language of its own with respect to other clubs. The colour palette has Seville Red and Flag Red as the main colours, the latter referring to the city’s flag.
On the other hand, based on work with historians, we developed a set of patterns, textures, icons and illustrations inspired by architectural elements of Seville, such as the coats of arms that dress the facades of the city’s most emblematic buildings, the tile borders that adorn the streets, the Real Alcázar, the Triana neighbourhood, the Giralda, etc.