Colour was another central element of the project. Green, associated with nature and the tradition of the sector, was maintained, but complemented with a bright chromatic palette that gave the packaging a modern, contemporary look, and that can be adapted to any medium needed.
We completed the identity with fine illustrations of holm oak leaves and acorns, two inherent elements of the product. The selection of the corporate typeface also posed a challenge due to the length of the brand text, Sánchez Romero Carvajal. To solve this problem, we worked in a more condensed typeface, using capital letters to improve readability.