An even more global brand
The Internet gave music the biggest stage in the world, but what about musical instrument stores? Our client had recorded all the sounds of all the guitars with all their combinations: pickups, cables, amplifiers, pre-amplifiers. Quite a feat. Our job was to create a pleasant visual environment to listen to each of these sounds.
Visualisation of the largest bank of sounds produced by guitars
Working with architects, interior designers and 3D modellers, we created a room for each instrument that recreated the sound the guitar produced. In this way we represented the wonderful ability of music to transport you to different places.
We put ourselves in the shoes of the guitarists and asked ourselves what would be the best interface for listening to sound. The answer was, as close to the instrument as possible. So we combined extreme attention to detail with the visual effects of sound to enhance the stickiness of each session.