Popitas go pop!
Popitas’ visual expression needed to be updated as a whole, so that it was less childish, to align with the new brand strategy. The solution is a logo composed in a more modern font, while maintaining its colours in essence. But it was not enough. The brand was evolving and we had to reflect that from the pack, so we focused on the mascot to communicate this change.
The Popita (the brand’s characteristic icon), which used to have a passive attitude, is now the star of the show right in the instant it expands. On the other hand, the new morphology of the Popita allows us to use this mascot cross-functionally and give it a very active role in the construction of the brand. The project included the redesign of the brand’s entire product range, launched throughout 2016.