The birth of a new global food company.
Throughout its 80 years, Grupo Calvo has experienced significant growth, with a presence in 68 countries through its three main brands, Calvo (leader in Spain), Nostromo (leader in Italy) and Gomes da Costa (leader in Brazil), and the rest of the group’s brands. All this is accompanied by a wide range of products, from the original canned seafood to new canned vegetables and other innovations.
But its corporate brand did not successfully capture this global dimension, nor did it manage to be a strong magnet for international talent, which is essential to make the company’s growth plans a reality.
After analysing the equity of all its brands, we came to a firm conclusion: it was necessary to create a new corporate brand that would be faithful to the spirit of its origins, but would project the company into the future. That was the inspiration to create Nauterra from the roots up: its name, its personality, its identity, its behaviour and its raison d’être.
Thus, the name “Nauterra” evokes the company’s openness to new horizons while remaining faithful to its essence and to the land where it was born. A name that connects the sea (the source of its product) and the land (where it works according to the highest quality standards). The new visual identity has typographic features that reaffirm the brand’s personality: dynamic, personal and transparent. All of this is accompanied by a new visual, flexible and digital system that conveys Nauterra’s commitment to naturalness, care for the planet, health and wellness at all of the brand’s touch points.
Beyond the excitement of the new name, the birth of Nauterra has been a great opportunity to align and firmly project what it stands for. That is why Nauterra was born as a global food company with a solid purpose: to bring people closer to a healthy diet while preserving the best of nature.
Naturalness was precisely the backbone of the brand’s launch to all employees and stakeholders. A natural change, like the source of its products and its way of being.
