Change that reflects who they are today

Since its founding in 2000, the GMOL Group has grown enormously, expanding from credit intermediation to outsourced mortgage processing and establishing itself as a leader in BPO and IT solutions for the Italian market. Now, after many years and the diversification of its business activities, Gruppo MutuiOnline’s brand no longer fits its identity. The group and its BPO division need rebranding, a new image to boost their competitiveness and improve their positioning as a trusted strategic partner.

Highlighting uniqueness: what makes them special

The brand stands out for its specialised approach to different industry verticals, enabling it to offer effective solutions tailored to specific customer needs. Working with innovative technologies also places Moltiply at the cutting edge of the market, providing advanced tools and resources to fuel success in all of its projects. 

One of Moltiply’s key strengths lies in its ability to build and maintain strong and lasting relationships with its partners. The resulting long-term partnerships not only generate mutual trust, but also foster much deeper relationships, deliver solid solutions and yield exceptional results.

All of this reflects Moltiply’s unique personality, which is embodied in the “resourceful expert”, dedicated to consistently achieving results even when faced with challenging processes or complicated situations. Moltiply’s proactive approach and ability to think innovatively and strategically are key factors that fuel its success and excellence in all its endeavours.

Giving identity to their purpose and history

The new name expresses their purpose of ‘being a multiplier for the Italian financial industry’. It’s also inspired by the legacy of its original name, MOL.

Visually, we’ve included a multiplier effect in the letter ‘o’ in the Moltiply logo to bring a dynamic and symbolic dimension to the brand identity. This effect in the graphic representation of the company symbolises fluidity, motion and adaptability, in line with their commitment to innovation and versatility. It suggests a dynamic approach to problem solving and the ability to navigate the ever-changing landscape of their industry.

The result? A brand that has completely transformed itself, a brand ready to continue leading the industry and setting milestones for its future in this new chapter.