About the design
The Kings League brand focuses on differentiating itself from other brands by using highly expressive shapes, colours and typography to coexist with the identities of each of the teams. Its palette of golds, blacks and reds conveys ambition, confrontation and energy, and its main typography depicts invincible kings. In addition, its visual system is based on banners and bulwarks to reflect an epic and modern imagery. The brand was created to inspire and enhance excitement to boost the sense of belonging to this initiative that was born to change everything.