Cesce

Brand Architecture Brand Center Brand Experience Brand Narrative Brand Strategy Research Retail Branding Visual Identity

Ensuring success together

With a track record spanning more than 50 years, Cesce is the head of a group of companies that offers integrated solutions for the management of commercial credit in part of Europe and Latin America, as well as being the Spanish Export Credit Agency (ECA), which manages export credit insurance in Spain on behalf of the State.

Ensuring your success

After examining its experience and needs, we defined Cesce’s new purpose: “Promoting the success of all companies”, moving it beyond the condition of an insurance provider to become a partner that offers companies security.

The claim “Ensuring your success” summarises this new purpose and spirit. The definition of the brand pillars and territories and the organisation of its portfolio have formed part of the process to strengthen the awareness of belonging to a group, enhance its values and generate synergies.

A motivational step up

The brand concept guided us in the design of the new visual identity. The purpose of promoting the success of companies is visually symbolised in the form of a step – a lift up that brings Cesce’s clients closer to success.

Thanks to its rounded shapes, this graphic metaphor of the aspirational process reinforces Cesce’s personal, empathetic character, offering security and peace of mind.