Live More Outdoor Moments
After 30 years of designing multifunctional technical products, the BUFF Originals brand, with a presence in more than 70 countries, aims to position itself as a world leader in sports and lifestyle accessories.
However, the company has always presented itself to the world through the technical advantages of its products, but never through its brand values.
Adding value beyond the product
We propose to compile, on a single website, some of the best places in the world in which to experience a series of very specific moments that provide specific sensations: embracing the wind on a peak, walking in the great outdoors, sunrise amidst birdsong, camping around a campfire and many more that users will discover when accessing the site.
The brand’s commitment to our proposal led it to ask for the collaboration of its subsidiaries to create this unique map that, wherever we are, places within reach the possibility of discovering and experiencing them, as well as making the creative concept tangible.
So far, the experiences have been selected internally by the brand’s subsidiaries, although in the near future it will be the users of this map who will take over to expand it and fill it with places and moments that invite us to live more outside the home.
An invitation to live more in the now
In the context in which we find ourselves, the need to spend more time outdoors and in contact with nature has become a universal truth for everyone.
With this campaign we intend to communicate that it doesn’t have to be a great trip, an exotic location or a lost corner, but that we can enjoy great experiences dressed with some accessories and, above all, a desire to get out there.