An identity that looks to the future
Based on the defined strategic platform, we implemented a naming process which resulted in the creation of Adevinta, a name that evokes the idea of new beginnings, progress and innovation and anticipating that which lies ahead. It is a name that conveys an international dimension, a feeling of approachability and is easy to pronounce in all languages and countries.
The identity is understated and elegant, in line with its function as a corporate brand, not in competition with the commercial brands it represents.
The logo contains an element that relates to the Greek letter Δ(delta), a symbol of continuous change, combining the concepts of progress and constant evolution.