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SUMMA gives life to the brand Criteria

“The Caixa has hired the design and the creation of its new brand that includes the subsidiaries of the holding company – Criteria – Summa Agency, with offices in Barcelona and Madrid, this firm has created and designed the concept of brands for clients such as Bimbo, Applus, yellow pages, Barcelona TV, Telecinco and planet, among others.”

The company was born in 1989 and its maximum managers are Josep Maria Mir and Conrad Llorens, Advisor delegate. Summa employs 30 Professional and was a pioneer in Spain in the ‘ introduction of the “branding” as Anglo-Saxon concept linked to the creation of brands that represent the philosophy of the companies. Has received 15 awards Laus from 1990 to 2005.

Source: El Economista

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