We are rational when it comes to the objective analysis of data but we also tune into the people and the human side of the brands we work with. We know how to listen and also have a sense for what is behind the words. We are able to focus without losing sight of what is going on around us. Because we have the training, the exactitude, the skill and the professionalism and, above all, the enthusiasm and drive to do what we do as effectively as possible.

Some of us like to use spreadsheets, mobile phones and frequently get together in groups. Others need focus, excelling in methodology and exactitude. And others, a space with lots of light and some great tunes in which to share inspiration and further spark our creativity.

And we all play our part.