A more modern image that remains true to its origins
Telecinco was looking for an evolution in terms of corporate identity without departing from the symbolic five and sphere that was so characteristic of the brand. Our challenge in this project was therefore to give the brand a much more modern image, while respecting the original forms, establishing a common system and optimising readability.
Giving prominence to the colour
We focussed on optimising the symbol (the digit), with a restyle that enhanced readability and replication, particularly on screen. And we gave the brand a brighter, more colourful and modern colour code, which would stand out in the continuity and self-promotion spots on television.
We also designed a clearer typeface, including white spaces and masses of colour, an important feature in small-format digital applications. As a strategy to achieve a position of prominence on the remote control, the new logo emphasises the numbers rather than the generic ‘tele’. We the subsequently designed the corporate identity for Telecinco’s two associated channels: La Siete and Factoría de Ficción.