INDITEX

In 2001, Inditex chose us from a pool of international consultants to develop the branding project that would prepare the company for its stock market launch. Working to advise the company’s board of directors at a strategic level, Summa was responsible for designing a new corporate identity that would serve the company better in light of its new challenges.

One of our goals when creating the new identity was to give prominence to its commercial brands. Hence the result was an identity characterised by seriousness and discretion, two of the values inherent to Inditex, at the same time as reflecting a balance between power and creativity, two of the brand’s characteristic traits.