CIRSA

Since its inception and throughout its development as a company, CIRSA has remained faithful to values such as responsibility, teamwork, trust, commitment and openness to new challenges. With its ability to continually adapt to challenges and ambitious nature, Cirsa is today a leader in the gambling, leisure and entertainment sector. The company wanted to continue to evolve based on these values and its brand needed to reflect that. Cirsa therefore contacted us and asked us to define a clearer brand architecture strategy that would facilitate increased growth, as well as updating its Corporate Identity.

As a result of this strategic process, it was decided that the gambling activities (which would continue under the Cirsa brand name) should be separate from the aviation, hospitality, investment and agricultural industry businesses, which would become the diversification division of a new holding brand. Following an international naming process, the brand became known as Nortia, a strong, classic name inspired by the Etruscan goddess of fortune, which also represents destiny and direction.